REALTOR® Job Description(Listing)

Task List for Avalar Listing Agents

Pre-Listing Activities

  • 1.Make appointment with seller for listing presentation.
  • 2.Send seller an e-mail confirmation of listing appointment and call to confirm.
  • 3.Review pre-appointment questions.
  • 4.Research all comparable currently listed properties.
  • 5.Research sales activity for past 12 months through the Multiple Listing Service (MLS) and/or public records databases.
  • 6.Research “Average Days on Market” for this property of this type, price range and location.
  • 7.Download and review property tax roll information.
  • 8.Prepare preliminary “Comparable Market Analysis” (CMA) to establish fair market value.
  • 9.Research property’s ownership and deed type (First American tools).
  • 10.Research property’s public record information for lot size and dimensions.
  • 11.Research and verify legal description.
  • 12.Research property’s land use coding and deed restrictions.
  • 13.Research property’s current use and zoning.
  • 14.Verify legal names of owner(s) in county’s public property records.
  • 15.Prepare listing presentation package with above materials.
  • 16.Perform exterior Curb Appeal Assessment of subject property in a drive by.
  • 17.Compile and assemble formal file on property.
  • 18.Confirm current public schools to explain impact of schools on market value.
  • 19.Review listing appointment checklist to ensure all steps and actions have been completed.

Listing Appointment Presentation

  • 20.Give seller an overview of current market conditions and projections.
  • 21.Review agent’s and company’s credentials and accomplishments in the market.
  • 22.Present company’s profile and position or niche in the marketplace.
  • 23.Present preliminary CMA Results to Seller, including Comparables, Solds, Current Listings and Expireds.
  • 24.Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  • 25.Discuss goals with seller to market effectively.
  • 26.Explain market power and benefits of Multiple Listing Service.
  • 27.Explain market power of web marketing, internet data display and Realtor.com.
  • 28.Explain the work the brokerage and agent do behind the scenes and agent’s availability on weekends.
  • 29.Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers.
  • 30.Present and discuss strategic master marketing plan.
  • 31.Explain different agency relationships and determine seller’s preference.
  • 32.Review and explain all clauses in Listing Contract and Addendum and obtain seller’s signature.

Follow-up Listing Appointment Presentation

  • 33.Present CMA results to seller
  • 34.Offer pricing strategy based on professional judgment and interpretation of current market conditions.

Once Property Is Under Listing Agreement

  • 35.Review current title information.
  • 36.Confirm lot size via owner’s copy of certified survey, if available.
  • 37.Note any and all unrecorded property lines, agreements, easements per the seller.
  • 38.Obtain house plans, if applicable and available.
  • 39.Review house plans and make copy.
  • 40.Print plat map from tax records for retention in property’s listing file.
  • 41.Prepare showing instructions for buyers’ agents and agree on showing time window with seller.
  • 42.Discuss possible buyer financing alternatives and options with seller.
  • 43.Review current appraisal if available.
  • 44.Identify Home Owner Association manager if applicable.
  • 45.Verify Home Owner Association Fees with manager – mandatory or optional and current annual fee.
  • 46.Obtain a copy of Homeowner Association bylaws, if applicable.
  • 47.Have seller call their utility providers and request a year’s worth of records to post on MLS.
  • 48.Research and verify city sewer/septic tank system.
  • 49.Well water: Confirm well status, depth and output from Well Report per seller.
  • 50.Verify security system, current term of service and whether owned or leased.
  • 51.Verify if seller has transferable Termite Bond.
  • 52.Ascertain need for lead-based paint disclosure.
  • 53.Prepare detailed list of property amenities and assess market impact.
  • 54.Prepare detailed list of property’s “Inclusions & Conveyances with Sale.”
  • 55.Compile list of completed repairs and maintenance items.
  • 56.Send “Vacancy Checklist” to seller if property is vacant.
  • 57.Explain benefits of Seller Coverage on a Home Owner Warranty.
  • 58.Assist sellers with completion and submission of Home Owner Warranty Application.
  • 59.When received, place Home Owner Warranty in property file for conveyance at time of sale.
  • 60.Have extra keys made for lockbox and agent’s office.
  • 61.Verify if property has rental units involved. If so:
  • 62. – Make copies of all leases for retention in listing file.
  • 63. – Verify all rents and deposits.
  • 64. – Inform tenants of listing and discuss how showings will be handled.
  • 65.Arrange for installation of yard sign(s) or brochure box.
  • 66.Follow up with seller regarding completion of Seller’s Disclosure form.
  • 67.Have Water District “Notice to Purchaser” signed by seller.
  • 68.Complete “New Listing Checklist.”
  • 69.Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
  • 70.Review results of Interior Décor Assessment and suggest changes to shorten time on market.
  • 71.Load listing into transaction management software program.
  • 72.Schedule and attend a professional photography photo session.
  • 73.Schedule and attend a professional staging appointment and assist with any necessary changes.

Entering Property in Multiple Listing Service Database

  • 74.Prepare MLS Profile Sheet – Realtor is responsible for quality control and accuracy of listing data.
  • 75.Enter property data from Profile Sheet into MLS Listing Database.
  • 76.Proofread MLS database listing for accuracy – including proper placement in mapping function.
  • 77.Add property to company’s Active Listings list.
  • 78.Provide seller with signed copies of Listing Agreement and addenda within 48 hours.
  • 79.Arrange for additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic/virtual tour photography.

Marketing the Listing

  • 80.Create property specific website with marketing and necessary information/documentation
  • 81.Create print and Internet ads; get seller’s approval.
  • 82.Coordinate showings with owners, tenants, and other Realtors. Return all calls – weekends included.
  • 83.Install electronic lockbox if authorized by owner. Program lockbox with agreed-upon showing time windows.
  • 84.Prepare flyers and feedback report templates.
  • 85.Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
  • 86.Prepare property marketing brochure for seller’s review.
  • 87.Arrange for printing or copying of supply of marketing brochures or flyers.
  • 88.Email marketing brochures to all company agents.
  • 89.Upload listing to company and agent Internet site, if applicable.
  • 90.Provide “Special Feature” signs for marketing, if applicable.
  • 91.Post Listing on Appropriate Social Media
  • 92.Submit ads to company’s participating internet real estate sites.
  • 93.Price changes conveyed promptly to all Internet groups.
  • 94.Reprint/supply brochures promptly as needed.
  • 95.Feedback e-mails sent to buyers’ agents after showings.
  • 96.Review weekly Market Study.
  • 97.Review lockbox reports to study home showing traffic.
  • 98.Discuss lockbox showing reports and feedback from showing agents with seller to determine if changes will accelerate the sale.
  • 99.Write regular weekly update emails s to seller to discuss marketing and pricing.
  • 100.Promptly enter price changes in MLS listing database.

The Offer And Contract

  • 101.Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents
  • 102.Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes.
  • 103.Counsel seller on offers. Explain merits and weakness of each component of each offer.
  • 104.Contact buyers’ agents to review buyer’s qualifications and discuss offer.
  • 105.Deliver/email Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
  • 106.Confirm buyer is pre-qualified by calling loan officer.
  • 107.Obtain pre-qualification letter on buyer from loan officer.
  • 108.Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
  • 109.Prepare and convey any counter offers, acceptance or amendments to buyer’s agent.
  • 110.Email copies of contract and all addendums to title company and lender.
  • 111.When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer’s agent.
  • 112.Send buyer’s earnest money to title company.
  • 113.Disseminate “Under-Contract Showing Restrictions” as seller requests.
  • 114.Deliver copies of fully signed Offer to Purchase contract to seller.
  • 115.Email copies of Offer to Purchase contract to Selling Agent.
  • 116.Email copies of Offer to Purchase contract to lender.
  • 117.Provide copies of signed Offer to Purchase contract for office compliance.
  • 118.Advise seller in handling additional offers to purchase submitted between contract and closing.
  • 119.Change status in MLS to “Pending Taking Backup.”
  • 120.Update MLS and transaction management program to show “Pending Taking Backup.”
  • 121.Call lender and make sure buyer has submitted all required documentation promptly.
  • 122.Provide credit report information to seller if property will be seller-financed.
  • 123.Assist buyer with obtaining financing, if applicable and follow-up as necessary.
  • 124.Order septic system inspection, if applicable.
  • 125.Receive and review septic system report and assess any possible impact on sale.
  • 126.Deliver copy of septic system inspection report lender and buyer.
  • 127.Deliver Well Flow Test Report copies to lender and buyer and property listing file.
  • 128.Verify termite inspection ordered.
  • 129.Verify mold inspection ordered, if required.

Tracking The Loan Process

  • 130.Confirm verifications of deposit and buyer’s employment have been returned.
  • 131.Follow loan processing through to the underwriter.
  • 132.Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale.
  • 133.Contact lender weekly to ensure processing is on track.
  • 134.Relay final approval of buyer’s loan application to seller.

Home Inspection

  • 135.Coordinate buyer’s professional home inspection with seller.
  • 136.Review home inspector’s report.
  • 137.Enter completion into transaction management tracking software program.
  • 138.Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.
  • 139.Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

The Appraisal

  • 140.Consult with the lender to see when the appraisal will be ordered.
  • 141.Meet the appraiser at the property and provide comparable sales used in market pricing to appraiser.
  • 142.Follow-Up on appraisal with the lender to see if appraisal has met value.
  • 143.Enter completion into transaction management program.
  • 144.Assist seller in questioning appraisal report, if questions arise.

Closing Preparations and Duties

  • 145.Coordinate closing process with buyer’s agent and lender.
  • 146.Update closing forms and files.
  • 147.Ensure all parties have all forms and information needed to close the sale.
  • 148.Select location where closing will be held.
  • 149.Confirm closing date and time and notify all parties.
  • 150.Assist in solving any title problems (boundary disputes, easements, etc.) or in obtaining Death Certificates.
  • 151.Work with buyer’s agent in scheduling and conducting buyer’s final walk-through prior to closing.
  • 152.Research all tax, Home Owner Association, utility and other applicable prorations.
  • 153.Request final closing figures from closing agent (attorney or title company).
  • 154.Receive and carefully review closing figures to ensure accuracy of preparation.
  • 155.Request copy of closing documents from closing agent.
  • 156.Confirm buyer and buyer’s agent have received title insurance commitment.
  • 157.Provide Home Owners Warranty for availability at closing.
  • 158.Review all closing documents carefully for errors.
  • 159.Forward closing documents to absentee seller as requested.
  • 160.Review documents with closing agent (attorney).
  • 161.Coordinate this closing with seller’s next purchase and resolve any timing problems.
  • 162.Have a “no surprises” closing so that seller receives a net proceeds check at closing.
  • 163.Refer sellers to a Realtor at their destination, if applicable.
  • 164.Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
  • 165.Close out listing in transaction management program.

Follow Up After Closing

  • 166.Answer questions about filing claims with Home Owner Warranty company, if requested.
  • 167.Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.
  • 168.Respond to any follow-on calls and provide any additional information required from office files.